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Web and Brand Strategist

Web and Brand Strategist

Web and Brand Strategist

You Grow, We handle the Digital.

Strategic Brand Clarity for Founders Who Are Done Guessing.

  • Voice and Tone Systems

  • Visual Identity

  • Messaging Clarity

  • Brand Strategy

  • Audience Understanding

  • Positioning

  • Founder Led Storytelling

  • Launch-Ready Websites

  • Growth Optimization

Current Problems

Current Problems

Current Problems

Why Your Brand Doesn’t Feel Right (Yet)

It’s not that your vision is broken. It’s just buried.

Is this you?

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"My branding is pretty, but feels hollow or disconnected."

Visual Identity Alignment Session

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"My branding is pretty, but feels hollow or disconnected."

Visual Identity Alignment Session

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"My branding is pretty, but feels hollow or disconnected."

Visual Identity Alignment Session

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“My brand blends in.I’m not standing out in a saturated market.”

Positioning & Differentiation Sprint

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“My brand blends in.I’m not standing out in a saturated market.”

Positioning & Differentiation Sprint

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“My brand blends in.I’m not standing out in a saturated market.”

Positioning & Differentiation Sprint

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“I feel burnt out doing everything and I don’t have time for strategy.”

Done-With-You Strategy

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“I feel burnt out doing everything and I don’t have time for strategy.”

Done-With-You Strategy

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“I feel burnt out doing everything and I don’t have time for strategy.”

Done-With-You Strategy

Case Studies

Case Studies

Case Studies

Selected Works.

Discover how we've helped businesses scale and innovate with online strategy.

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Services

Services

Services

Ways How we can Help you

Tailored solutions for your decentralized journey.

Brand Clarity & Messaging

Find your voice before you find your font.

Brand Strategy

Messaging Framework

Positioning Statement

Tone of Voice Guide

Tagline & Story

Brand Blueprint

Your brand isn’t built on colors and logos, it’s built on clarity. Before you hire a designer or write a single post, we help you uncover what your brand really stands for. Through positioning, tone of voice, and brand messaging, we give you the blueprint that everything else will be built on.

Visual Direction & Brand Systems

Look like a brand without guessing like a beginner.

Visual Moodboards

Design Direction

Art Direction

Brand Systems

Style Guidance

Creative Briefing tools

For founders juggling decisions like fonts, colors, and layouts, we bring in calm clarity. Through moodboards, creative direction, and brand systems, we shape a cohesive visual identity that designers and creatives can actually build from. You get the strategy before the style.

Web Design & Digital Homebuilding

A website that’s as clear as your brand vision.

Web Design

Website Development

Landing Page Strategy

Copy and Layout

Responsive Design

Maintenance & Optimization

Your website should feel like coming home -calm, clear, and full of purpose. We design and build websites that don’t just look good, they make sense. From layout to messaging, every page leads with clarity and intention. Built with smooth tech, smart words, and a user-first mindset. Because beautiful is useless if it doesn’t work.

Content Strategy & Insightful Marketing

Say the right thing, in the right way, at the right time.

Content Strategy

Social Media Strategy

Copywriting

Analytics Tracking

SEO

Campaign Planning

Blog Strategy

You don’t need more content, you need smarter content. We help you build a content strategy that mirrors your values and speaks to your audience like a real human. From Instagram grids to blog flows, our approach is thoughtful, strategic, and rooted in insight. The result? A brand that connects and converts without shouting.

Brand Clarity & Messaging

Find your voice before you find your font.

Visual Direction & Brand Systems

Look like a brand without guessing like a beginner.

Web Design & Digital Homebuilding

A website that’s as clear as your brand vision.

Content Strategy & Insightful Marketing

Say the right thing, in the right way, at the right time.

Brand Clarity & Messaging

Find your voice before you find your font.

Brand Strategy

Messaging Framework

Positioning Statement

Tone of Voice Guide

Tagline & Story

Brand Blueprint

Your brand isn’t built on colors and logos, it’s built on clarity. Before you hire a designer or write a single post, we help you uncover what your brand really stands for. Through positioning, tone of voice, and brand messaging, we give you the blueprint that everything else will be built on.

Visual Direction & Brand Systems

Look like a brand without guessing like a beginner.

Visual Moodboards

Design Direction

Art Direction

Brand Systems

Style Guidance

Creative Briefing tools

For founders juggling decisions like fonts, colors, and layouts, we bring in calm clarity. Through moodboards, creative direction, and brand systems, we shape a cohesive visual identity that designers and creatives can actually build from. You get the strategy before the style.

Web Design & Digital Homebuilding

A website that’s as clear as your brand vision.

Web Design

Website Development

Landing Page Strategy

Copy and Layout

Responsive Design

Maintenance & Optimization

Your website should feel like coming home -calm, clear, and full of purpose. We design and build websites that don’t just look good, they make sense. From layout to messaging, every page leads with clarity and intention. Built with smooth tech, smart words, and a user-first mindset. Because beautiful is useless if it doesn’t work.

Content Strategy & Insightful Marketing

Say the right thing, in the right way, at the right time.

Content Strategy

Social Media Strategy

Copywriting

Analytics Tracking

SEO

Campaign Planning

Blog Strategy

You don’t need more content, you need smarter content. We help you build a content strategy that mirrors your values and speaks to your audience like a real human. From Instagram grids to blog flows, our approach is thoughtful, strategic, and rooted in insight. The result? A brand that connects and converts without shouting.

About

About

About

The Strategy Behind Iki (and Me)

I started in a world of systems, spreadsheets, and software, working in large-scale manufacturing as a full-stack developer and then data and business analyst. It taught me how to think in frameworks, spot patterns, and build processes that actually work.

But what I noticed again and again was this: performance problems often weren’t about poor design or weak data. They were about confusion. Lack of clarity. Founders trying to juggle too many hats, chasing trends, and second-guessing every move.

So I shifted. I moved into the digital space to help founders slow down, zoom out, and see their brand with sharpness and simplicity.

Since then, I’ve helped shape brand stories, structure websites, drive growth through SEO and analytics, and most importantly, give founders a clear lens into who they are and what they’re building.

Iki isn’t just a studio. It’s the strategic clarity I wish I had when I started. It’s where deep thinking meets digital performance so your brand doesn’t just look good, it feels right and works hard.

Bhavika Keswani - iki visions
Bhavika Keswani - iki visions
Bhavika Keswani - iki visions

Why iki?

Why iki?

Why iki?

Clarity over chaos. Depth before design. Strategy that actually sticks.

“Iki” is a Japanese concept that means effortless elegance—refined simplicity achieved through quiet mastery.

Structured like a strategist. Delivered like a partner.

You won’t get fluff or filler here. You’ll get systems: messaging frameworks, voice guidelines, audience psychographics, and story-driven brand foundations. Everything is designed to be usable by you, your team, or your designer. We work collaboratively, with structure, empathy, and strategy that respects your pace.

We don’t start with visuals. We start with truth.

Most founders rush into branding with templates, trends, and tactics and then wonder why it doesn’t feel right. At Iki Visions, we begin where it matters: with the thinking behind your brand. Your voice, story, positioning, and purpose come first—because design without direction is just decoration.

Built for founders who are done guessing.

Iki Visions exists for the thoughtful founder, the ones who want their brand to feel aligned, not manufactured. Whether you’re launching, pivoting, or scaling, we help you stop blending in and start showing up with clarity, confidence, and a voice that actually connects.

Differences

Differences

Differences

Not Just Another Option but A Clearer, Kinder Alternative

We don’t just “build brands.” We help you think sharper, move smarter, and show up with substance. Compare for yourself.

Other Agencies

Generic Solutions

Generic Solutions

Generic Solutions

Jargon Overload

Jargon Overload

Jargon Overload

Boring Creativity

Boring Creativity

Boring Creativity

Fluff Metrics

Fluff Metrics

Fluff Metrics

One-Time Campaigners

One-Time Campaigners

One-Time Campaigners

Hidden Costs

Hidden Costs

Hidden Costs

You’re One of Many Projects

You’re One of Many Projects

You’re One of Many Projects

Disconnected Services

Disconnected Services

Disconnected Services

Reactive Tactics

Reactive Tactics

Reactive Tactics

Just Another Client

Just Another Client

Just Another Client

Iki Visions

Personalized Plans

Personalized Plans

Personalized Plans

Plain Talk

Plain Talk

Plain Talk

Bold Ideas

Bold Ideas

Bold Ideas

Real ROI

Real ROI

Real ROI

Long-Term Partners

Long-Term Partners

Long-Term Partners

Transparent Pricing

Transparent Pricing

Transparent Pricing

Founder-First Focus

Founder-First Focus

Founder-First Focus

Brand, Web & Analytics Aligned

Brand, Web & Analytics Aligned

Brand, Web & Analytics Aligned

Proactive Strategies

Proactive Strategies

Proactive Strategies

Passion & Care

Passion & Care

Passion & Care

Bundle

Bundle

Bundle

Choose Your Clarity Path.

Whether you're just getting started or preparing to scale, Iki Visions offers tailored strategy support to meet you where you are and take you where you’re meant to go.

Brand Reset Audit

Small to medium-sized businesses looking to build and sustain a consistent online presence without the hassle. For founders stuck in a swirl of DIY templates and fuzzy messaging.

Brand Reset Audit

Small to medium-sized businesses looking to build and sustain a consistent online presence without the hassle. For founders stuck in a swirl of DIY templates and fuzzy messaging.

Brand Reset Audit

Small to medium-sized businesses looking to build and sustain a consistent online presence without the hassle. For founders stuck in a swirl of DIY templates and fuzzy messaging.

A 90-minute 1:1 strategy call + personalized clarity roadmap.

A 90-minute 1:1 strategy call + personalized clarity roadmap.

A 90-minute 1:1 strategy call + personalized clarity roadmap.

“Why Your Brand Blends In” Diagnostic.

“Why Your Brand Blends In” Diagnostic.

“Why Your Brand Blends In” Diagnostic.

Get unstuck with actionable next steps.

Get unstuck with actionable next steps.

Get unstuck with actionable next steps.

Includes homepage & messaging mini-audit (via Loom).

Includes homepage & messaging mini-audit (via Loom).

Includes homepage & messaging mini-audit (via Loom).

Brand Reset Roadmap on Notion.

Brand Reset Roadmap on Notion.

Brand Reset Roadmap on Notion.

Brand Blueprint Sprint.

For launch-stage or rebranding founders who want clarity, confidence, and a cohesive foundation.

Brand Blueprint Sprint.

For launch-stage or rebranding founders who want clarity, confidence, and a cohesive foundation.

Brand Blueprint Sprint.

For launch-stage or rebranding founders who want clarity, confidence, and a cohesive foundation.

A 3–4 week Done-With-You brand clarity sprint.

A 3–4 week Done-With-You brand clarity sprint.

A 3–4 week Done-With-You brand clarity sprint.

Positioning Map (market gap + brand archetype + USP)

Positioning Map (market gap + brand archetype + USP)

Positioning Map (market gap + brand archetype + USP)

Core messaging framework (mission, values, voice).

Core messaging framework (mission, values, voice).

Core messaging framework (mission, values, voice).

Ideal customer persona + voice-of-customer strategy.

Ideal customer persona + voice-of-customer strategy.

Ideal customer persona + voice-of-customer strategy.

Website homepage copy draft + IG bio rewrite.

Website homepage copy draft + IG bio rewrite.

Website homepage copy draft + IG bio rewrite.

Comprehensive Brand Strategy Playbook to brief your team/designer.

Comprehensive Brand Strategy Playbook to brief your team/designer.

Comprehensive Brand Strategy Playbook to brief your team/designer.

Soul-to-Scale Brand System.

For growth-stage brands preparing to scale with consistency and soul.

Soul-to-Scale Brand System.

For growth-stage brands preparing to scale with consistency and soul.

Soul-to-Scale Brand System.

For growth-stage brands preparing to scale with consistency and soul.

A hybrid 6–8 week Done-For-You engagement with deep strategic support and deliverables.

A hybrid 6–8 week Done-For-You engagement with deep strategic support and deliverables.

A hybrid 6–8 week Done-For-You engagement with deep strategic support and deliverables.

Everything in the Blueprint Sprint.

Everything in the Blueprint Sprint.

Everything in the Blueprint Sprint.

Market, competition and Target Audience Research.

Market, competition and Target Audience Research.

Market, competition and Target Audience Research.

Brand Voice System (tone modifiers + usage guide for your team).

Brand Voice System (tone modifiers + usage guide for your team).

Brand Voice System (tone modifiers + usage guide for your team).

Visual Direction Board (moodboard, brand keywords).

Visual Direction Board (moodboard, brand keywords).

Visual Direction Board (moodboard, brand keywords).

SEO product description framework.

SEO product description framework.

SEO product description framework.

Full website copy framework.

Full website copy framework.

Full website copy framework.

30-day content strategy aligned to brand voice.

30-day content strategy aligned to brand voice.

30-day content strategy aligned to brand voice.

Launch strategy checklist.

Launch strategy checklist.

Launch strategy checklist.

Website Pro

For businesses aiming to improve visibility and climb search engine rankings steadily.

Website Pro

For businesses aiming to improve visibility and climb search engine rankings steadily.

Website Pro

For businesses aiming to improve visibility and climb search engine rankings steadily.

Website wireframe, sitemaps, architecture and designs aligned with your brand tone & identity.

Website wireframe, sitemaps, architecture and designs aligned with your brand tone & identity.

Website wireframe, sitemaps, architecture and designs aligned with your brand tone & identity.

Conversion-focused & user-friendly and mobile responsive layouts.

Conversion-focused & user-friendly and mobile responsive layouts.

Conversion-focused & user-friendly and mobile responsive layouts.

Website copywriting to enhance engagement & sales.

Website copywriting to enhance engagement & sales.

Website copywriting to enhance engagement & sales.

SEO focused Keyword research, meta description and content.

SEO focused Keyword research, meta description and content.

SEO focused Keyword research, meta description and content.

Website and CMS development in framer or webflow.

Website and CMS development in framer or webflow.

Website and CMS development in framer or webflow.

Google analytics integration.

Google analytics integration.

Google analytics integration.

Don’t know where to start?

Let’s figure it out together. Book a free 20-minute Fit Call to explore which path is right for your stage, pace, and goals.

Process

Process

Process

The Iki Way: A Process That is Structured.

We don’t believe in chaos or cookie-cutter methods. Our process is built for clarity, collaboration, and momentum so you feel supported.

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Groundwork & Discovery

We start with questions, not assumptions. In this stage, we get to know you, your brand, and your bottlenecks. Through a focused strategy call and discovery doc, we map out your goals, audience, and identity gaps. It’s part research, part therapy.

1

2

3

4

Groundwork & Discovery

We start with questions, not assumptions. In this stage, we get to know you, your brand, and your bottlenecks. Through a focused strategy call and discovery doc, we map out your goals, audience, and identity gaps. It’s part research, part therapy.

1

2

3

4

Groundwork & Discovery

We start with questions, not assumptions. In this stage, we get to know you, your brand, and your bottlenecks. Through a focused strategy call and discovery doc, we map out your goals, audience, and identity gaps. It’s part research, part therapy.

Testimonials

Testimonials

Testimonials

What our Clients Say

Real feedback from companies we’ve helped grow.

  • We wanted website for our brand. Thanks to Bhavika we got brand identity, lead capturing mechanism and SEO website.

    Ajay Kumar

    Bikano

  • I got help with SEO for my google business profile. I got detailed list of keywords with buying intent and performance review.

    Ravina Moorjani

    DreamHub

  • We wanted website for our brand. Thanks to Bhavika we got brand identity, lead capturing mechanism and SEO website.

    Ajay Kumar

    Bikano

  • I got help with SEO for my google business profile. I got detailed list of keywords with buying intent and performance review.

    Ravina Moorjani

    DreamHub

  • We wanted website for our brand. Thanks to Bhavika we got brand identity, lead capturing mechanism and SEO website.

    Ajay Kumar

    Bikano

  • I got help with SEO for my google business profile. I got detailed list of keywords with buying intent and performance review.

    Ravina Moorjani

    DreamHub

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FAQ

FAQ

FAQ

Have any Questions?

Find the answers here.

How do I get Started?

Who is this for?

What services do you offer apart from brand strategy?

What is your pricing structure?

Do you offer long-term support?

What will I get at the end of this?

What if I’m not sure what I need?

How do I get Started?

Who is this for?

What services do you offer apart from brand strategy?

What is your pricing structure?

Do you offer long-term support?

What will I get at the end of this?

What if I’m not sure what I need?

How do I get Started?

Who is this for?

What services do you offer apart from brand strategy?

What is your pricing structure?

Do you offer long-term support?

What will I get at the end of this?

What if I’m not sure what I need?

Contact us - iki.visions@gmail.com

Contact us - iki.visions@gmail.com

Contact us - iki.visions@gmail.com

Let's Scale your Business

Discover how we can help your business grow.